CLIFF BAR
AD CAMPAIGN

This was a partner class assignment where we had "CLIF BAR" as the client and we had to create an ad campaign for them. The first three are done mainly by me and the last three are done mainly by my partner Abenezer. We both assisted each other on all 6 executions. 

Insight:
Over a long distance, we can outrun most mammals. According to an article by runnersworld, humans can outrun animals like black bears, lions, tigers and even cheetahs in a long-distance race. Is it possible to also outperform machines? If so, what would humans need to accomplish that?

TARGET: 

People who work in physical labor industries require a lasting boost in their physical energy. 

CONCEPT: 

The unknown potential of man surpasses machines. 

TAGLINE: 

Energy pack in a snack

STORYBOARD:

1. Two rival pizza delivery drivers walk out the doors at the same time. They stare at each other knowing what's about to begin.

2. Pizza delivery man on the left pulls out a Clifbar to eat before riding his bike and the delivery man on the right starts his car.
   *SFX intense music begins*

3. *Birds eye view shot*
   The delivery guy in the car shows he has a great lead.

4. Delivery man in the car delivers his order and returns to the restaurant.

5. He arrives back only to see his rival eating a Clifbar before taking off to deliver his next order.
   *Music stops*

6. *Call to action, Extreme close up shot of the delivery man eating the cliff bar*
   VO: Clifbar, energy pack in a snack.

Logo: Clifbar 

Headline: Preserve until the end of the month.

Tagline: Energy pack in a snack.

Copy: Clif bar provides sustainable energy with high quality organic and non-gmo ingredients.

Logo: Clifbar

Headline: It's not always about the tools, it's about the energy behind it.

Tagline: Energy pack in a snack.

Copy: Clif bar provides sustainable energy with high quality organic and non-gmo ingredients.

Game App

Tagline: Energy Pack in a Snack

Copy: Hank the lumberjack, Chainbot killer robot

Slash with your fingers to chop down trees. Timing your swings is important.

If you miss the timing, Hank will run out of energy faster.

A child is stranded deep in the woods. Help Hank the lumberjack clear a path and save the baby from the chainbot.

Clif bars are checkpoints. Your stamina will be set to full every time you eat a Clif bar. 

Headline: She’s running on a full tank

Copy:

We're gonna run out of fuel before she does!

How is she not getting tired?

You picked the wrong mall to rob.

Tagline: Energy Pack in a Snack

STORYBOARD:

*SFX reggae beats*

David: Dude, what if John Henry had a Clifbar? Would he have won against the railroad machine?

Jake: Probably.

*SFX sad western*

Narrator: John Henry was too tired to move. He was no match for the railroad machine.

*SFX myhrtion music*

Narrator: John Henry saw a strong object fall out of the sky. He picked it up to see what it was.

*SFX motivational music*

Narrator: After eating this object, he realized it was an energy bar called Clif Bar. It promised to be an energy pack in a snack. John opened it up and took one big bite. Before he knew it, he was back to full strength.

Narrator: Without any hesitation, John Henry went right back to work. He felt as if he had an endless supply of energy.

*SFX motivational music*

Narrator: John Henry disappeared that day. No one could keep up with his speed and stamina. He kept going down the tracks never realizing the train he battled had run out of fuel.